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Yes, it matters if senior staff at your institution use social media. Here’s why.

Twitter useful for us

digiphile

Over at GigaOm, Mathew Ingram asks whether it matters whether some editors and reporters at the New York Times tweet or not, riffing on the “Twitter graveyard” that Charlie Warzel dug up at Buzzfeed. As Warzel notes, dozens of Times staff are dormant or are “eggs,” with default accounts. My answer is simple: yes, it matters, and as I clarified to Patrick LaForge, a long-time, active Twitter user who I think uses it quite well, this isn’t about how they tweet but whether they do it at all.

@palafo Classic analogy. Not tweeting may look like attending a cocktail party with strangers & choosing not to speak to anyone or to listen

— Alex Howard (@digiphile) September 26, 2014

Full disclosure: I gave the Times a much longer, richer answer regarding social media when their researcher interviewed me for the innovation report that leaked earlier this year…

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